In some cases service people make things harder than they have to be.Take online marketing for instance. Marketing is pretty basic when you get right down to it: find the psychological value inherent in exactly what you offer and present it in a remarkable way that differentiates you from the competitors. This is why Kinetic Typography Videos are growing in use.
Those who understand our work, or who have read our blog sites, know that we advise video as the very best strategy to attain your marketing objectives.Delivering an unforgettable, differentiated message highlighting the psychological value of your brand name. Follow the trends, and you understand Video is spreading throughout the Web like wildfire.The problem is much of it is dull, boring, and pre-packaged.
Terrific Video Begins with Words
The best location to begin is at the start, and whatever starts with WORDS. We do not reside in the Golden era of Articulation. The interaction era generated by the Web and its social media trend has actually produced a Tower of Babble. The eloquence, clarity and psychological impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been changed by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything helpful or pertinent.
If you can't articulate your message in some meaningful way then you remain in trouble from the 'outset.' You might believe this is old-fashioned, but words DO have meaning. The blurring and confusion of exactly what makes marketing and sales various has led to a generation of entrepreneur and executives who can not produce or provide a carefully crafted statement of who they are, what they do, and why clients need to care.
You're Taking a look at the Wrong Info
There are unlimited posts, stacks of analytical analysis, and countless essays and white papers on how company must use the Web to its advantage. Most of company writing focuses on high profile significant corporations as the source of know-how and savvy business strategy. The problem is most of these big businesses are badly run and creatively and intellectually bankrupt. Many are operating on past successes from a bygone era and consumer inertia. In the end, big business is about power and money, not proficiency and innovation. Are there exceptions, of course, however the fundamental here is that you have to look more thoroughly at what truly works and why that is unless you have unlimited stacks of money available to bury your competitors and flood the airwaves with limitless recurring drivel that leaks into viewers' consciousness like some alien mind-altering drug.
Kinetic Typography an interesting, innovative video technique that integrates the power of sight and noise to deliver a meaningful, remarkable message based upon the power of words.
The technique has its origins with movement designers who took popular film monologues and animated the words of the script to provide visual focus. It's an easy idea, however challenging to execute, when done well, it's a powerful approach for delivering a marketing message. It's a strategy that will access both the spoken and visual memory centers of your audience's brains and create the brand name recognition that is the objective of every marketing effort.
Why Kinetic Typography Works
Kinetic Typography permeates the consciousness due to the fact that the dynamically presented spoken and composed words serve as mnemonic devices strengthening each other. The visuals alone will not make up for any deficit in the script. Your words develop a language framework that specifies your brand; it develops the context within which you can communicate with your audience, and it permits you to take ownership of those words thus restricting your competitions' capability to feed off your marketing efforts. In short, words have significance, words can move you, move you to action, and isn't that what marketing is everything about?